PRIM
MPM TIMEPRIM
TRADITIONAL WATCHES FROM A CZECH BRAND
The PRIM brand represents a symbol of Czech watchmaking tradition, which began in the mid-20th century. Today, the brand is experiencing a new renaissance – through the unification of two historically separate production lines, a strong and unified PRIM brand has emerged, with a clearly structured portfolio for different types of customers. By combining the craftsmanship of the ELTON watchmaking manufacture in Nové Město nad Metují with the production capabilities from Frýdek-Místek, we bring together the best of both worlds – handmade Czech movements and a wide range of accessible models with a focus on design and personalization.
Our goal is to offer watches that appeal to both lovers of traditional craftsmanship and collectors, as well as customers looking for a modern, high-quality accessory. The premium line with the signature Nové Město arches emphasizes handcrafting and Czech calibers, while the diverse and stylish models from Frýdek-Místek remain a popular choice for everyday wear and corporate orders.
PRIM is more than just a brand – it’s a story that continues to evolve. PRIM watches are made in the Czech Republic, including their design, construction, and assembly. They carry the Czech Made certification, which confirms their origin, quality, and technical standards. Each model carries the legacy of domestic production and becomes not only a practical accessory, but also a tribute to Czech design, craftsmanship, and tradition.
Visit websiteE-SHOPCataloguesPRIM
TRADITIONAL WATCHES FROM A CZECH BRAND
Our company, which focuses on manufacture and distribution of watches since 1990’s, bought a trademark PRIM from Chronotechna (Eutech) in 2001 and followed up the tradition of original Czech brand. In time, we brought the almost forgotten brand PRIM back to horological life.
The basis of success in restoration of the forgotten brand PRIM was the long-time cooperation with shopkeepers, who believed in our brand and were able to establish an immediate communication with the customers and therefore revive the demand for high quality mechanical watches in affordable prices, as it has been norm for many years in the past. The integral impulse for our development and progress are the increasing demands and differences of our customers.
New collections of watches are created through collaboration with excellent Czech designers and specialists in modern, but also retro designs with the utilisation of new technologies and materials. PRIM watches are designed, completed and tested in the Czech Republic and their quality is of distinction nowadays. A proof of this is the fact that the company MPM-QUALITY obtained after the previous difficult testing in 2010 the certificate of quality CZECH MADE for the PRIM watches.
Visit websiteE-SHOPCataloguesPRIM CLOCKS
UNCONVENTIONAL CLOCKS OF TRADITIONAL BRAND PRIM
Our company demands professionalism, quality and originality. Variety of standards and differences among our customers guarantee a wide range of products for all generations. We utilise newest technologies and are able to create products, which are of permanent value.
Concept of originality is as important for us as the quality. It indicates authenticity connected to creativity of our designers.
PRIM CLOCKS
UNCONVENTIONAL CLOCKS OF TRADITIONAL BRAND PRIM
Our company demands professionalism, quality and originality. Variety of standards and differences among our customers guarantee a wide range of products for all generations. We utilise newest technologies and are able to create products, which are of permanent value.
Concept of originality is as important for us as the quality. It indicates authenticity connected to creativity of our designers.
PRIM STEEL
STYLISH STAINLESS ACCESSORIES FOR EVERY DAY WEARING
Last but not least, we engage in jewellery making. We offer a plenty of jewellery made of surgical steel. Wide range of trendy jewellery at reasonable prices! Anyone can choose with us!
PRIM STEEL
STYLISH STAINLESS ACCESSORIES FOR EVERY DAY WEARING
Last but not least, we engage in jewellery making. We offer a plenty of jewellery made of surgical steel. Wide range of trendy jewellery at reasonable prices! Anyone can choose with us!
MPM TIME
THE RIGHT TIME IN 1000 EXECUTIONS
Wide offer of watches, clocks, alarm clocks and weather stations not only of the main brand PRIM, MPM-Quality, but also of other famous brands such as Eyki, Naviforce or Curren. In 1993, our most successful brand was created, and that is the MPM. Full horological range of products can be find under the brand MPM, such as watches for kids, adults – for women and men, in many different styles. We always try to offer many modern pieces, classic execution, but also originality.
MPM time also include wide collections of clocks and alarm clocks. Newly, we introduced original individualisation of clocks for all households or offices. It is up to you to choose a design or a logo for your chosen model of clocks. Our graphic design studio and our manufacturing is ready to satisfy all Your demands.
MPM offer a wide range of straps and bands for every type of watches. We even supply local watchmakers with horological goods from the batteries to the machines.
E-shopCataloguesMPM TIME
THE RIGHT TIME IN 1000 EXECUTIONS
Wide offer of watches, clocks, alarm clocks and weather stations not only of the main brand PRIM, MPM-Quality, but also of other famous brands such as Eyki, Naviforce or Curren. In 1993, our most successful brand was created, and that is the MPM. Full horological range of products can be find under the brand MPM, such as watches for kids, adults – for women and men, in many different styles. We always try to offer many modern pieces, classic execution, but also originality.
MPM time also include wide collections of clocks and alarm clocks. Newly, we introduced original individualisation of clocks for all households or offices. It is up to you to choose a design or a logo for your chosen model of clocks. Our graphic design studio and our manufacturing is ready to satisfy all Your demands.
MPM offer a wide range of straps and bands for every type of watches. We even supply local watchmakers with horological goods from the batteries to the machines.
E-shopCataloguesINDIVIDUALISATION
Create watches, clocks and alarm clocks for your company.
You can individualise our hight quality and affordable wrist watches for your company with us. We will create watches exactly according to your wishes. You have an unique opportunity to create limited edition of watches for your long-time business partners and employees. Watches linked to your company will please not only your business partners and significant costumers, they can also serve as an award or reward for your long-time employees.
Create your personalised PRIM watches.
With our team, we are ready to alter existing models of PRIM watches with your personalised design. The possibilities are almost unlimited, you can for example place a logo or text on dial-plate, on case of the watches or on the crown. According to the wishes of our customers, we alter the design of dial-plates, caps, cases, clips or crowns. We even offer variation of straps, on which we are able to put your logo, initials or other symbols, thanks to our technologies.
SERVICE
We repair watches, clocks and alarm clocks and our team of clockmakers is here for you.
Don’t hesitate and contact us with the assessment of defect. Our repair shop will provide you with specialised information and will help you with proceeding steps. BD Service ensure service of your watches in guarantee period, but even after its expiration. We mainly service brands from our offer, but you can also approach us with out-of-guarantee repair of other-brand watches (it is necessary to send a question with the type of watch by e-mail to confirm the repair options).
Do you need to repair, clean or check your watches, clock and pocket watches?
We will gladly repair, clean or renovate your watches, clocks or pocket watches. With all our product we ensure a professional service, regardless of the fact, if it is a service in guarantee period or if it is a out-of-guarantee one.
PRICE LIST OF SERVICES
| REPLACEMENT OF BATTERIES | from 90 CZK |
|---|---|
| PRESSURE TEST | from 220 CZK |
| PRESSURE TEST + BATTERY | from 310 CZK |
| REPLACEMENT OF GLASS | from 200 CZK |
| REPLACEMENT OF STRAPS | from 100 CZK (without a strap) |
| CONTROL OF QUARTZ FUNCTIONING | from 100 CZK |
| CONTROL OF MECHANICAL FUNCTIONING | from 200 CZK |
| CONTROL OF AUTOMAT FUNCTIONING | from 700 CZK |
Service utilities
We offer a complete horological service of watches, clocks and alarm clocks of our products.
- replacement of batteries in clocks, watches, alarm clocks, databanks, thermometers, stopwatches and bicycle speedometers
- replacement of straps, selection from wide range of products- leather, metal, plastic
- replacement of gasket with wristwatches
- water-resistance text from 20 ATM
- shortening and repairing of metal bands
- replacement of glass
PRICE LIST OF SERVICES
| REPLACEMENT OF BATTERIES | from 90 CZK |
|---|---|
| PRESSURE TEST | from 220 CZK |
| PRESSURE TEST + BATTERY | from 310 CZK |
| REPLACEMENT OF GLASS | from 200 CZK |
| REPLACEMENT OF STRAPS | from 100 CZK (without a strap) |
| CONTROL OF QUARTZ FUNCTIONING | from 100 CZK |
| CONTROL OF MECHANICAL FUNCTIONING | from 200 CZK |
| CONTROL OF AUTOMAT FUNCTIONING | from 700 CZK |
OUT-OF-GUARANTEE REPAIR OF WATCHES
We are able to provide you with repair of all sorts of usual defect on watches (shattered glass, clipped crowns, replacement of batteries, water-resistance tests), but also a complex repair of your watches – total repair of mechanical machines, changing of gasket, repairs of cases and others. If you wish to make use of our repair services, please proceed as follows:
Send an e-mail with type of your watch to: servis@prim-hodinky.cz
- deliver the watch to our address,
- if you wish to send the watch, please attach a description of defects and your contact information, including your telephone number and e-mail address,
- send them in solid cases, not only in envelopes,
- we will inform you about the delivery via e-mail or via telephone,
- after a thorough examination of your watch by our clockmaker, we will inform you about the assumed price of the repair and the assumed time of completion,
- repairs with prices as high as 650 CZK are done automatically, without a pre-send budget.
